tag:blogger.com,1999:blog-8383727054342839582024-03-04T23:01:27.879-08:00Viewpoint PicturesSamhttp://www.blogger.com/profile/17647147817009824912noreply@blogger.comBlogger38125tag:blogger.com,1999:blog-838372705434283958.post-47429267254428266352009-12-16T06:53:00.000-08:002009-12-17T02:17:58.215-08:00SD Evaluation Question 4<span style="font-family:arial;"><span style="font-size:85%;"><strong>How did you use media technologies in the construction and research, planning and evaluation stages?</strong><br /><br /></span></span><span style="font-size:85%;"><span style="font-family:arial;">> During our music video project, we used many different <strong>media technologies</strong> to create our texts. <strong>Web 2.0</strong> was the main influence when researching different rock/pop bands to see the <strong>conventions</strong> within their music videos, digipaks and adverts.<br /><br />> The website <strong>Blogger.com</strong> allowed us to create our own <strong>blog </strong>and display the research we had done and everything <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg2YaHHGitKRYTVB_IDz1y5_V68L4d2n0gCx2Osl78bavRkjrZIvSSUcn5faPTPJc-sx-RsckcVY-GSL5zqgano0Py6ULmYY5f-St-Jn4HPNpDj46KAiDjM0ztMNneUL68s77L5_Am15tCv/s1600-h/image.JPG"><img id="BLOGGER_PHOTO_ID_5416145319837131506" style="FLOAT: left; MARGIN: 0px 10px 10px 0px; WIDTH: 200px; CURSOR: hand; HEIGHT: 128px" alt="" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg2YaHHGitKRYTVB_IDz1y5_V68L4d2n0gCx2Osl78bavRkjrZIvSSUcn5faPTPJc-sx-RsckcVY-GSL5zqgano0Py6ULmYY5f-St-Jn4HPNpDj46KAiDjM0ztMNneUL68s77L5_Am15tCv/s200/image.JPG" border="0" /></a>we had created. We could then write comments on each others posts, talking about how we can make adjustments to our own music video to fit the <strong>conventions</strong> of typical rock/pop music videos.<br /></span></span><span style="font-family:arial;font-size:85%;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgEZ3Yme9XZa58M811gWd2kU-9JBIAoAheShLc0hgi78mjM1AcdViDy-TIwyrQzlqJ-cqhZdGgUNUI7R8r-pc9ha1sDaq9xdbv1Lms7knH1k0KH7Ns3_SnzuksmLHha6j2D9SQmGTOUT-oC/s1600-h/uploading.JPG"><img id="BLOGGER_PHOTO_ID_5416144620278685490" style="FLOAT: right; MARGIN: 0px 0px 10px 10px; WIDTH: 200px; CURSOR: hand; HEIGHT: 168px" alt="" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgEZ3Yme9XZa58M811gWd2kU-9JBIAoAheShLc0hgi78mjM1AcdViDy-TIwyrQzlqJ-cqhZdGgUNUI7R8r-pc9ha1sDaq9xdbv1Lms7knH1k0KH7Ns3_SnzuksmLHha6j2D9SQmGTOUT-oC/s200/uploading.JPG" border="0" /></a><br />> <strong>Youtube</strong> was also a very important aspect of research, as we could search for rock/pop bands music videos giving us ideas for our own and how the <strong>styles</strong> change throughout the music video industry. We could then <strong>embed</strong> these clips into our blog showing what kind of music videos would suit our song. <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhIRxmj2o8bfMeoJDvb2n7vsqxiYyocTljzsiyH4zs2XnV189Q7PIwHPQUZSICHoqyOuxyT9YaT04uKy769jGP_5wgwlU1sHet1NBRM1aKkOmZS-Wnjwv7QFO_dT8USu-jE_bqTJAlcMj6J/s1600-h/uploading.JPG"></a><br /><br />> Another way <strong>Youtube</strong> came in handy, was that we could <strong>upload</strong> our own videos onto it allowing the public to leave feedback which we could then take into account for our music video.<br /><br />> Television was another media that let us study music videos, on channels such as <strong>MTV</strong> where there is constantly music videos being shown. Other channels such as <strong>Kerrang</strong> gave us a more precise look on rock music videos rather than just the <strong>mainstream</strong> music.<br /><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEglJtvoki4RTap3s8NDemzQ7z0uh8SjjDZEBlsgzY0zjm3_YIihDr-m4Ng98qr3PZ9hNjCJqOkRLt81W2HTUcxidO9B4iwMvJgqZoHELEy2CNnO9CbEiYbfHLRj-DRdMSIIa43e8qGoLEhV/s1600-h/photoshoplayers.JPG"><img id="BLOGGER_PHOTO_ID_5416145999852425282" style="FLOAT: left; MARGIN: 0px 10px 10px 0px; WIDTH: 94px; CURSOR: hand; HEIGHT: 200px" alt="" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEglJtvoki4RTap3s8NDemzQ7z0uh8SjjDZEBlsgzY0zjm3_YIihDr-m4Ng98qr3PZ9hNjCJqOkRLt81W2HTUcxidO9B4iwMvJgqZoHELEy2CNnO9CbEiYbfHLRj-DRdMSIIa43e8qGoLEhV/s200/photoshoplayers.JPG" border="0" /></a>> For creating the Digipak and Advertisement we used <strong>Adobe Photoshop</strong> which lets us create the exact image we were thinking of in the first place. Making different <strong>layers</strong> for each image and text allowed us to design our perfect image.</span><br /><br /><div><div><div><div><div><p><span style="font-family:arial;font-size:85%;">> <strong>Adobe Premiere</strong> was the only program we used when editing our music video. It allowed us to <strong>capture</strong> everything we had filmed the allowed us to cut the clips to make the <strong>continuity</strong> perfect using the <strong><span style="color:#ffff00;">timeline</span></strong>. We were then able to change the <strong><span style="color:#cc0000;">brightness</span></strong> and <strong><span style="color:#cc0000;">contrast</span></strong> and also add <strong><span style="color:#33cc00;">effects</span></strong> such as <strong><span style="color:#000099;">dip to black</span></strong>. </span></p><span style="font-family:arial;font-size:85%;"><img id="BLOGGER_PHOTO_ID_5416146995066080146" style="DISPLAY: block; MARGIN: 0px auto 10px; WIDTH: 320px; CURSOR: hand; HEIGHT: 256px; TEXT-ALIGN: center" alt="" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi-dDoOJBafMrwyRxK7GPbuQi_z6QXoMlkT4cZ5WuUhgyuWJXZ5ArFAIOCJ6idzk5g-8QhkvRLv-yOhC3OvOQOJwKu-__ohXR-JhDK-G8abPQjXmuZt4UkP-lVDf5okYByGXriilB52y2bA/s320/untitled.JPG" border="0" /><br />> <strong>Microsoft Publisher</strong> was finally used to set the layouts for the Advertisement and also creating a booklet plan for the Digipak designs. We could then change it to the appropriate sizes for the magazine advert and digipak. </span></div></div></div></div></div>Samhttp://www.blogger.com/profile/17647147817009824912noreply@blogger.com0tag:blogger.com,1999:blog-838372705434283958.post-7561305154141692712009-12-16T06:52:00.000-08:002009-12-17T02:09:10.141-08:00MD Evaluation Question 3<span style="font-family:arial;"><span style="font-size:85%;"><strong>What have you learned from your audience feedback?</strong>
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<br />><strong>Audience feedback</strong> is a very important part of our ‘Take Off Your Colours’ production. It is important to know whether or not the audience believe the performance is <strong>authentic</strong>. </span></span>
<br /><p><span style="font-family:arial;"><span style="font-size:85%;">><strong>The target audience</strong> of our music video is a younger age group of 13-21 and also the older generation who will be wanting to buy an honest, energetic album for a youngster.</p></span></span><p><span style="font-family:arial;"><span style="font-size:85%;"><img id="BLOGGER_PHOTO_ID_5415850063457199314" style="DISPLAY: block; MARGIN: 0px auto 10px; WIDTH: 400px; CURSOR: hand; HEIGHT: 320px; TEXT-ALIGN: center" alt="" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjR5RS8PeRS5NbI5jgZrI8JoIj2nXGzVhOUnuzHy-e_LjV1EBbr7EcTPQpWgbL14ItcZIsHgCRgGsRIrrSJM4GBFn7fIcFwwizI3D51U2P8cqVk__SfBujwBrPJp0ieq7l_AbiXg3Mh4799/s400/question.bmp" border="0" />
<br />>It is not just the video that has to be seen as <strong>authentic</strong>. It is important for the <strong>digipak design</strong> as well as the <strong>magazine advertisement</strong> to be seen as professional. The more professional these designs look the more likely it is to catch someone’s eye. </span></p></span><span style="font-size:85%;">>We handed out <strong>written questionnaires</strong> to a variety of age groups and received similar results. We wanted to hand it out not just to friends and family, to ensure an honest response.
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<br />>Some of the positive feedback we received consisted of –
<br />-<strong>Strong black and white image control effects boosts authentic performance.
<br />-Good Angles on guitar and drum kit.
<br />-Use of narrative promotes a happy band for passive audience.
<br />-Cross fades when spotlight effect is on, makes for a passionate performance.
<br />-Good range of shots and angles.
<br />-Colourful – Good use of brightness and contrast.
<br />-Strong acting makes for a believable performance.
<br />-Consistent editing – Good lip synching.
<br /></strong>
<br />
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<br /></span></span><span style="font-size:85%;"><img id="BLOGGER_PHOTO_ID_5415850068557796034" style="DISPLAY: block; MARGIN: 0px auto 10px; WIDTH: 400px; CURSOR: hand; HEIGHT: 320px; TEXT-ALIGN: center" alt="" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEguWYatn3Q6oxhuIoeqQ_l09NCjBm6tjARq_tbyPl7A8soBQco-jHcmDPhmWlC5puxJe5IB5ivivk5of2cfnseKsGeKb_Su0RfhBEBLCgFXnCGXU3QDN19q_9Ry_vTddaEK0LjBz7vYua0P/s400/printscreen3.bmp" border="0" />
<br />>We also received a positive response to a question we believed to be one of the most important – Would you watch the video again? For this question we received a one hundred percent ‘Yes’ result.
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<br />>We decided on using printed out questionnaires and handing them out to people as it made our lives easier as we received them back a lot quicker for analysis.
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<br />>During the <strong>rough cut viewing</strong> we received some negative feedback including the fact that our visual introduction was too long. We corrected this straight away, and understand that it has made a big difference to our final product.</span>Samhttp://www.blogger.com/profile/17647147817009824912noreply@blogger.com0tag:blogger.com,1999:blog-838372705434283958.post-10325276308203529142009-12-16T06:44:00.000-08:002009-12-17T02:26:40.557-08:00SD Evaluation Question 2<span style="font-family:arial;font-size:85%;"><strong>How effective is combination of your main product and ancillary texts?</strong></span><br /><span style="font-family:arial;font-size:85%;"></span><br /><span style="font-family:arial;font-size:85%;">> Within our music video production we tried to keep everything very <strong>modern</strong> and <strong>contemporary</strong>. The Digipak and Advertisement were both designed to appeal to the <strong>younger</strong>, <strong>teenage</strong> age group with their <strong>contemporary</strong> <strong>graphics</strong> and <strong>text</strong>.</span><br /><span style="font-family:arial;font-size:85%;"></span><br /><span style="font-family:arial;font-size:85%;">> The <strong>authenticity</strong> of the <strong>performance</strong> was the key aspect of our music video, making it personal so the audience would feel a sense of <strong>para-social intimacy</strong>. This is then carried on to the Advertisement where the band is shown as a happy bunch, having a laugh. Teenagers can then relate to this and feel as though they are almost know the band members.</span><br /><br /><span style="font-family:arial;font-size:85%;">> Furthermore, the <strong>concentrated</strong> <strong>performance</strong> <strong>shots</strong> relate to the genre giving off a vibe that will further <strong>encapsulate</strong> the audience. The rock/indie feeling is spread throughout our music video production, helping to convey an <strong>image</strong> that is commonly given off in this certain genre. This offers <strong>consistency</strong> within our production again forming the <strong>band image</strong>.</span><br /><br /><img id="BLOGGER_PHOTO_ID_5415846215925259458" style="DISPLAY: block; MARGIN: 0px auto 10px; WIDTH: 400px; CURSOR: hand; HEIGHT: 320px; TEXT-ALIGN: center" alt="" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEirS2vLItJYKHGX8UTHKWVTXGcDjPzOyOUMU7GoeE9oEt6rF8mlw5CdC_U2BHoqu-l10eLZd1CH3tqL23nR7zFah9Sn0-FR8m87ZAeGBVNBetVY3RWNTTfPo3M15GQyGTLZ-xU5KIx4Jp58/s400/printscreen2.bmp" border="0" /><span style="font-family:arial;font-size:85%;"></span> <span style="font-family:arial;font-size:85%;"></span><br /><span style="font-family:arial;font-size:85%;">> The band picture on the Advertisement as well as in the music video helps convey an image of the band members, making them seem <strong>youthful</strong> and a bit <strong>rebellious</strong> further <strong>reinforcing</strong> the <strong>common social myths</strong> of teenagers, being mischievous and generally larking about.</span><br /><span style="font-family:arial;font-size:85%;"></span><br /><span style="font-family:arial;font-size:85%;">> <strong>Colours</strong> used in the Advertisement and especially the Digipak are attractive and vibrant showing how the band is modern-day and give off a <strong>joyful, adolescent mood</strong>. Even in the music video the lighting is red and blue showing more colour and therefore offering <strong>constistency</strong> within the production.<br /><br />> In the Digipak the image used shows <strong>consistency</strong> throughout all the texts. The image represents a speaker blasting out colour which once again relates to the title of the song as well as showing youthfulness. This image of a speaker also reflects <strong>performance </strong>which is a constant <strong>theme</strong> in the video.</span><br /><br /><br /><p><span style="font-family:arial;font-size:85%;"></span><img id="BLOGGER_PHOTO_ID_5415846224804506626" style="DISPLAY: block; MARGIN: 0px auto 10px; WIDTH: 400px; CURSOR: hand; HEIGHT: 320px; TEXT-ALIGN: center" alt="" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjSBIthC_qkdgnxyYeqdav0yjOOOcfE-HbmN88jiaYB-jat_0kMkZMJi_JKQ90qeshDI0LQOh-ah8oHLKj1WYod7uauQjL-Teo1yA9_oTEwB02fLe-rDS8WkP2-gjN4U_cyZEYSjM_Oriza/s400/printscreen4.bmp" border="0" /><br /><span style="font-family:arial;font-size:85%;">> During the production of the Advertisement, we adjusted the <strong>contrast</strong> of the band picture which directly relates to the video where image <strong>control effects</strong> are adjusted throughout.</span> </p><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjrTNWtP7-i_6ZbTxFBFRqg9BLygfRtig1537IJzpRs4Nf94X3MtFXvOZ6EHLB-UN-p69QMZRqtzVQG6ipwVcpwQT3mNnNelX1SGxuhute7z-YYZKh0gbVO2D3ny9QneW5nQPblirbFaqBc/s1600-h/CONTRASTON.bmp"><img id="BLOGGER_PHOTO_ID_5416149331913965970" style="FLOAT: right; MARGIN: 0px 0px 10px 10px; WIDTH: 174px; CURSOR: hand; HEIGHT: 139px" alt="" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjrTNWtP7-i_6ZbTxFBFRqg9BLygfRtig1537IJzpRs4Nf94X3MtFXvOZ6EHLB-UN-p69QMZRqtzVQG6ipwVcpwQT3mNnNelX1SGxuhute7z-YYZKh0gbVO2D3ny9QneW5nQPblirbFaqBc/s200/CONTRASTON.bmp" border="0" /></a><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjMrpnYzZotyjjqxyVJCKeLttV6dbiou9xG2oAVWwopiPTYlS5JyR_GpmBJiEXdDo7Mdql63sKUcLlDU_R0nzHLJWelkisOyJHpJje3bUBXk7sgZ0ctSDQHfYYOGkhqpHB41rr34Ncu6uJ6/s1600-h/CONTRASTOFF.bmp"><img id="BLOGGER_PHOTO_ID_5416149201380642290" style="FLOAT: left; MARGIN: 0px 10px 10px 0px; WIDTH: 171px; CURSOR: hand; HEIGHT: 140px" alt="" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjMrpnYzZotyjjqxyVJCKeLttV6dbiou9xG2oAVWwopiPTYlS5JyR_GpmBJiEXdDo7Mdql63sKUcLlDU_R0nzHLJWelkisOyJHpJje3bUBXk7sgZ0ctSDQHfYYOGkhqpHB41rr34Ncu6uJ6/s200/CONTRASTOFF.bmp" border="0" /></a><br /><p><br /><br /><span style="font-family:arial;font-size:85%;"></span></p><br /><p><span style="font-family:arial;font-size:85%;"></span></p><br /><p><span style="font-family:arial;font-size:85%;"></span></p><br /><p><span style="font-family:arial;font-size:85%;"></span></p><br /><p><span style="font-family:arial;font-size:85%;"></span></p><br /><p><span style="font-family:arial;font-size:85%;"></span></p><p><span style="font-family:arial;font-size:85%;">> Within the "You Me At Six" production, we knew that <strong>consistency</strong> and <strong>continuity</strong> would be vital for a <strong>passionate</strong> and believable set of texts. Colour and band image is a constant theme that appeals to a younger age group as well as the older public purchasing it for family members because they can appreciate an <strong>authentic</strong>, <strong>non-offensive rock band.</strong></span></p><br /><br /><p><span style="font-family:arial;font-size:85%;"><img id="BLOGGER_PHOTO_ID_5415846219358682834" style="DISPLAY: block; MARGIN: 0px auto 10px; WIDTH: 400px; CURSOR: hand; HEIGHT: 320px; TEXT-ALIGN: center" alt="" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgsxXJ19_VTU_H52szPOsQLrUbg96KRjI9aMRIihAJd8Blioh3Kpvi2FenMAPUgg6jss1480h16qGOsPij0YTtiuKeGQI9j1qYPrzW4vgthfI0saorfI_hSpqtfK2Lbc9xYZJj391fYvWKs/s400/printscreen3.bmp" border="0" /></span></p>Samhttp://www.blogger.com/profile/17647147817009824912noreply@blogger.com0tag:blogger.com,1999:blog-838372705434283958.post-18232251841539254762009-12-16T06:35:00.000-08:002009-12-17T02:42:04.561-08:00MD Evaluation Question 1<span style="font-family:arial;font-size:85%;"><strong>In what ways does your media product use, develop or challenge forms and conventions of real media products?</strong><br /><br /></span><div><div><span style="font-family:arial;font-size:85%;">> When looking at <strong>Goodwin's Critical Framework</strong> we are able to deconstruct and analyse music videos with alot more detail. One example of 'features to look for' is genre characteristics. I feel that within our production such aspects as <strong>masculinity</strong> within a rock group and long hair on males conform to these <strong>genre characteristics</strong>. Another example of genre characteristics within our music video is the clothing, chequered shirts, jeans along with ties and scarf set up our band for audience interpretation.</span></div><div><span style="font-family:arial;"><br /><span style="font-size:85%;"></span></span></div><div><span style="font-family:arial;font-size:85%;">> In our production <strong>rebelious</strong> connotations once again back up an ideological discourse vital to our performance video. Although our video consists of a male group there is no aspect of <strong>sexuality</strong> involved, it is obvious to the viewing audience that the group are friends enjoying a <strong>passionate performance</strong>.</span></div><div><span style="font-family:arial;"><br /><span style="font-size:85%;"></span></span></div><span style="font-family:arial;font-size:85%;"><img id="BLOGGER_PHOTO_ID_5415843432890128146" style="DISPLAY: block; MARGIN: 0px auto 10px; WIDTH: 400px; CURSOR: hand; HEIGHT: 320px; TEXT-ALIGN: center" alt="" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj3drG4JpTidqtSvsbHPE6NbElNUwfDai21nfx9Ppzv6CJ7ldCtXrUcfw2Np6Dwor7ZvDsfSJrXp-HuiE6pMGEXRN8VpRYsh0tXMI8PSBsnbUWvK_bd5yFGL3n5QN5dyl9q_i1BinZzGrUC/s400/printscreen5.bmp" border="0" /><br /></span><div><span style="font-family:arial;font-size:85%;">> Another aspect of <strong>Goodwin's Critical Framework</strong> is the relationship between <strong>lyrics, music and visuals</strong>. Within our music video we knew lip <strong>syncing</strong> would be key in making a believable yet passionate video.</span></div><br /><div><span style="font-family:arial;font-size:85%;">> Variety in shots and angles once again is vital for a proffesional looking music video. Within the production of 'Take Off Your Colours' i think that we have included a strong <strong>variety of different shots</strong> which keeps the audience interested in the performance.For example <strong>low anlges, long shots, mid shots, and pans</strong>.</span></div><div><span style="font-family:Arial;font-size:85%;"></span> </div><div></div><div><span style="font-family:Arial;font-size:85%;"></span></div><div><object height="344" width="425"><param name="movie" value="http://www.youtube.com/v/rtLQ2gwOiZc&hl=en&fs=1"><param name="allowFullScreen" value="true"><param name="allowscriptaccess" value="always"><embed src="http://www.youtube.com/v/rtLQ2gwOiZc&hl=en&fs=1" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="344"></embed></object></div><br /><div><span style="font-family:arial;font-size:85%;">> <strong>Intertextuality</strong> s one aspect of <strong>Goodwin's Critical Framework</strong> that sets the 'You Me At Six' prodction aside from other videos. The fact that it is entirely performance with a few shots of the band playing in the stands makes it different and stand out from other music videos. Simple effects such as <strong>cross cutting</strong> also help the video to become more independent infront of similar genre music videos.</span></div><br /><div><span style="font-family:arial;font-size:85%;">> When looking into the <strong>semiotics</strong> of our music video it seems appropriate to look into the band sitting in the stands. There seems to be some form of hidden meaning behind this obvious close relationship between the members. It shows a <strong>familiarity</strong> with the location which is also re-inforced by the introduction and ending of the music video. The <strong>lighting </strong>connotes a different kind of performance. When the spot light comes down on the lead singer it could be interpreted as respresenting<strong> individuality</strong> which adds to the way in which the audience perceives the band.</span></div><div><span style="font-family:Arial;font-size:85%;"></span> </div><div></div><div><object height="344" width="425"><param name="movie" value="http://www.youtube.com/v/aFHd9HiZUaQ&hl=en&fs=1"><param name="allowFullScreen" value="true"><param name="allowscriptaccess" value="always"><embed src="http://www.youtube.com/v/aFHd9HiZUaQ&hl=en&fs=1" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="344"></embed></object></div><br /><div><span style="font-family:arial;font-size:85%;">> <strong>Strong filler shots</strong> also play a big part within the production, not forcing the performance onto the audience but keeping a strong and passionate band rehersal interesting.<br /></span></div><div><span style="font-family:arial;font-size:85%;"></span></div><div><span style="font-family:arial;font-size:85%;"></span></div><div><span style="font-family:arial;font-size:85%;"></span></div><div><span style="font-family:arial;font-size:85%;"></span> </div><div><span style="font-family:arial;font-size:85%;">> <strong>Angled shots</strong> are also key within a performance video and i feel that the production completes this aspect. Repition of shots is undoubtedly effecting an audience's attention. The 'You Me At Six' video keeps an audience on it's toes by using <strong>different speeds of shots aswell as angles</strong>.<br /></div></span><div><span style="font-family:arial;font-size:85%;">> In production we also knew from research that layered shots of a lead singer singing in front of a drummer also keeps an audience interested. Throughout the video we keep this layered effect throughout of each different band member with something going on in the background whilst they play their instruments. </span></div><div><span style="font-family:arial;"><br /><span style="font-size:85%;"></span></span></div></div><div><span style="font-family:arial;font-size:85%;"><img id="BLOGGER_PHOTO_ID_5415843426948975634" style="DISPLAY: block; MARGIN: 0px auto 10px; WIDTH: 400px; CURSOR: hand; HEIGHT: 320px; TEXT-ALIGN: center" alt="" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhb0lkB237NP2785BSYfWXiccBrMDlPlcK5BjI-XI0HEHD7H0pU1SbP2rx2xpgeoZBJFAmLOUvIIKGCcQ68xR7zCBFj5JJU2Ui79rqktLc-fF4P64Di5mT9tn8Jthl3weDwRbrGxx1LS4AM/s400/printscreen1.bmp" border="0" /><br /></span><div><span style="font-family:arial;font-size:85%;">> Within the 'You Me At Six' production <strong>brightness and contrast</strong> also plays a big role along with a black and white narrative of the band playing in the stands. This difference in style of shot gives the audience once again more <strong>variety</strong> and keeps attention on the video.</span></div><div> </div><div></div><div></div><div></div><div></div><div></div><div></div><div><img id="BLOGGER_PHOTO_ID_5415843438581931730" style="DISPLAY: block; MARGIN: 0px auto 10px; WIDTH: 400px; CURSOR: hand; HEIGHT: 320px; TEXT-ALIGN: center" alt="" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEib7hqrI0tLrZ6hyphenhyphenPkNF5_dS6LGlJ5bMmuPig4XsovXiaikad683jX2BgwQBD8YVYdJWROLV3IZjH6eY4xJUqr3KqO-44gUFdzaqaQD2uMNz0k8m_7Qgq1pgxerSqK6r5SHCzsLFX633S3B/s400/printscreen6.bmp" border="0" /></div></div>Samhttp://www.blogger.com/profile/17647147817009824912noreply@blogger.com0tag:blogger.com,1999:blog-838372705434283958.post-68606040728448852912009-12-15T03:56:00.000-08:002009-12-15T03:58:22.028-08:00Music Video<object width="425" height="344"><param name="movie" value="http://www.youtube.com/v/hQDNLmnZEZM&hl=en_GB&fs=1&"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/hQDNLmnZEZM&hl=en_GB&fs=1&" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="344"></embed></object>Samhttp://www.blogger.com/profile/17647147817009824912noreply@blogger.com0tag:blogger.com,1999:blog-838372705434283958.post-57085469698688975282009-12-15T02:33:00.000-08:002009-12-15T03:24:55.812-08:00MD Planning Calender<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEglPiZfmzL9vcxaNOnM1-19YLGmKHApceXd5MYLWKmYHcdHWzaJGB-Xg26ybkBHmdVAjeSvg8bEwKlnUhd1ee-8aA9qe3sHkKKtkjbWCz-bClAeHkjPZYdRBo8qaatFiznejoeTFdNM-BL0/s1600-h/ScanImage001.jpg"><img id="BLOGGER_PHOTO_ID_5415422358577937954" style="DISPLAY: block; MARGIN: 0px auto 10px; WIDTH: 291px; CURSOR: hand; HEIGHT: 400px; TEXT-ALIGN: center" alt="" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEglPiZfmzL9vcxaNOnM1-19YLGmKHApceXd5MYLWKmYHcdHWzaJGB-Xg26ybkBHmdVAjeSvg8bEwKlnUhd1ee-8aA9qe3sHkKKtkjbWCz-bClAeHkjPZYdRBo8qaatFiznejoeTFdNM-BL0/s400/ScanImage001.jpg" border="0" /></a><span style="font-family:arial;font-size:85%;"> Proof of hand written planning.<br /></span><div></div>Samhttp://www.blogger.com/profile/17647147817009824912noreply@blogger.com0tag:blogger.com,1999:blog-838372705434283958.post-63982538324185701362009-12-14T05:46:00.000-08:002009-12-15T03:03:28.425-08:00SD Final Designs - Digipak & Advertisement<div><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj6A5ao2PuTfC1dIcPjWqgBskcHinegMeRTn7HM3xhYLTwrti4JyQSBsyIcdg1lZNDFO_3bpkK2xMFt0Jnt2puFOnOYP9VCUFHgtSKnAPx1IpQJ33f68yvGc0qnqzykmYhy12zz_xJcKxs-/s1600-h/FINALfront&back.jpeg"><img id="BLOGGER_PHOTO_ID_5415416582615918754" style="DISPLAY: block; MARGIN: 0px auto 10px; WIDTH: 400px; CURSOR: hand; HEIGHT: 200px; TEXT-ALIGN: center" alt="" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj6A5ao2PuTfC1dIcPjWqgBskcHinegMeRTn7HM3xhYLTwrti4JyQSBsyIcdg1lZNDFO_3bpkK2xMFt0Jnt2puFOnOYP9VCUFHgtSKnAPx1IpQJ33f68yvGc0qnqzykmYhy12zz_xJcKxs-/s400/FINALfront&back.jpeg" border="0" /></a> <img id="BLOGGER_PHOTO_ID_5415416587807133682" style="DISPLAY: block; MARGIN: 0px auto 10px; WIDTH: 400px; CURSOR: hand; HEIGHT: 200px; TEXT-ALIGN: center" alt="" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjyFDuolfbqoDzRsaEBHli9ghUe4qEFr2JtiLZvcwSSb-iy51c9Hs6DoZ6N0WOhe14RTXYBgSyWT_myL4qsU7bIIgUiBHeNptECAyveDnF6Sh_V71yTIdrqwZsdjdKD9B4kOdYqyIcPO3dQ/s400/FINALinside.jpeg" border="0" /><br /><br /><div><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiFBLAPiIT0mJR6b5IzIadYy53sN2H2v73WQuN2L5fLW9fHyJNHmXXVSsOgsz1sjmiFRafGnUJDM5WJ1N5RLJIRjQ7EKvHVqLMPpu635rbDiiWv0og5pxjbsDDjWGSviBwrG2uGYHuoIAwu/s1600-h/final.jpeg"><img id="BLOGGER_PHOTO_ID_5415416572480519234" style="DISPLAY: block; MARGIN: 0px auto 10px; WIDTH: 283px; CURSOR: hand; HEIGHT: 400px; TEXT-ALIGN: center" alt="" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiFBLAPiIT0mJR6b5IzIadYy53sN2H2v73WQuN2L5fLW9fHyJNHmXXVSsOgsz1sjmiFRafGnUJDM5WJ1N5RLJIRjQ7EKvHVqLMPpu635rbDiiWv0og5pxjbsDDjWGSviBwrG2uGYHuoIAwu/s400/final.jpeg" border="0" /></a> </div></div>Mikehttp://www.blogger.com/profile/05639853423292193050noreply@blogger.com0tag:blogger.com,1999:blog-838372705434283958.post-57052045396610181762009-12-14T05:43:00.000-08:002009-12-16T06:12:56.722-08:00SD Shoot Evaluation<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhJpbsqxejB5ww-ARBv8l6wi_iBtiFOe_cvzOYmeo6l1zHaZ-5lNMzymDvzSu18-YOdXdwUM3j-OEpoEBN2IEs_3wl7pq_h1shor6C5XWENourmQmfLpquC2pfEDqggwSBqqpxYGdAUwvWf/s1600-h/trinity2.jpg"><img id="BLOGGER_PHOTO_ID_5415423609797824514" style="FLOAT: right; MARGIN: 0px 0px 10px 10px; WIDTH: 200px; CURSOR: hand; HEIGHT: 150px" alt="" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhJpbsqxejB5ww-ARBv8l6wi_iBtiFOe_cvzOYmeo6l1zHaZ-5lNMzymDvzSu18-YOdXdwUM3j-OEpoEBN2IEs_3wl7pq_h1shor6C5XWENourmQmfLpquC2pfEDqggwSBqqpxYGdAUwvWf/s200/trinity2.jpg" border="0" /></a> <span style="font-family:arial;font-size:85%;">We knew that we only had one chance to get all our filming done for the music video as it was so difficult to get the Trinity Theatre as our location. Planning was key so we arranged our band members to discuss the equipment needed and find out how to get it there. We realised it could be difficult to get a drum kit down to the Trinity so we arranged a larger car to take it. Once this was sorted, we retrieved two guitars from Mike's house and one more from Edd's. The Trinity were kind enough to supply us with a dummy microphone and stand with wires as well to make the stage look more authentic and realistic.</span><br /><span style="font-family:Arial;font-size:85%;">Once we had arrived at the Trinity, we set up all the equipment how we had planned and also were allowed to alter the lights to the setting we wanted them. We decided on a blue and red effect on the lights so it would give the whole performance a bit of colour. The idea of the dip to black sequence when the spotlight was just on the lead singer was also put across and tested before we actually started filming. Using the Trinity's sound system we were able to play our track through the main speakers so we could get a feel for the song and make it easier for us to lip sync for the editing.</span> <div><span style="font-family:Arial;font-size:85%;">The filming started with our introduction to the song which consisted of the lead singer (Sam) walking through corridors then down steps to the performance stage. We filmed each section at least 3 times to make sure that when editing we hadn't done anything wrong, such as leaving camera cases in view. </span></div><div><span style="font-family:Arial;font-size:85%;">We were very pleased to find that the shots we had taken at The Trinity Theatre merged well for continuity. This was one aspect we were worried about in filming, but we were happy that we had shot for the edit. </span></div><div><span style="font-family:Arial;font-size:85%;"></span> </div><div><span style="font-family:Arial;font-size:85%;"></span></div><div><object height="344" width="425"><param name="movie" value="http://www.youtube.com/v/aDZbNSxur7Q&hl=en&fs=1"><param name="allowFullScreen" value="true"><param name="allowscriptaccess" value="always"><embed src="http://www.youtube.com/v/aDZbNSxur7Q&hl=en&fs=1" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="344"></embed></object></div>Samhttp://www.blogger.com/profile/17647147817009824912noreply@blogger.com0tag:blogger.com,1999:blog-838372705434283958.post-56769036454526547112009-11-03T03:38:00.000-08:002009-11-03T04:01:22.996-08:00SD More Digipak Designs<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjTSmE8Y5R9BOWel4MYkTadbVBa7a8f6pLrC3_sOuBgITr8QXEJCMqsTx4Bue9T_xxcq0MiOvG6HUIw33ISMbOqCZ7K_nkDdUZcmcoX-j_-iuzChnJ8aj-oxHztpJDYPSKW8Yp4XAOd37N6/s1600-h/Covers.jpeg"><img id="BLOGGER_PHOTO_ID_5399844751407988690" style="DISPLAY: block; MARGIN: 0px auto 10px; WIDTH: 400px; CURSOR: hand; HEIGHT: 400px; TEXT-ALIGN: center" alt="" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjTSmE8Y5R9BOWel4MYkTadbVBa7a8f6pLrC3_sOuBgITr8QXEJCMqsTx4Bue9T_xxcq0MiOvG6HUIw33ISMbOqCZ7K_nkDdUZcmcoX-j_-iuzChnJ8aj-oxHztpJDYPSKW8Yp4XAOd37N6/s400/Covers.jpeg" border="0" /></a> Here are some more designs i created to give us a wider choice when we need to decide on our album cover design. I used a variety of colours in the majority of designs as i feel it goes well with the title of the single, "Take Off Your Colours". From previous research, we decided to use a clear and simple font, which will still stand out and look <span class="blsp-spelling-corrected" id="SPELLING_ERROR_0">contemporary.</span>Samhttp://www.blogger.com/profile/17647147817009824912noreply@blogger.com2tag:blogger.com,1999:blog-838372705434283958.post-19985875412892327732009-11-03T03:34:00.000-08:002009-11-03T03:38:07.716-08:00SD Digipak Design<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEidaZfYByIYgd9QuwfZq7Ht1Ak9cAoUGsx72oQCUdhwWa70dWbBn2lI-dpa7D776OwdnnAPv114PTKHT3UxjhGX8geFHj9ZVBco003DYX8QpRjs8krZKBuw4F1sJV4t3cf13bSOiLa4cZJS/s1600-h/youmeatsix4.jpeg"><img id="BLOGGER_PHOTO_ID_5399839989024109394" style="DISPLAY: block; MARGIN: 0px auto 10px; WIDTH: 400px; CURSOR: hand; HEIGHT: 400px; TEXT-ALIGN: center" alt="" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEidaZfYByIYgd9QuwfZq7Ht1Ak9cAoUGsx72oQCUdhwWa70dWbBn2lI-dpa7D776OwdnnAPv114PTKHT3UxjhGX8geFHj9ZVBco003DYX8QpRjs8krZKBuw4F1sJV4t3cf13bSOiLa4cZJS/s400/youmeatsix4.jpeg" border="0" /></a> <div><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiej_0V1hb8DuEfYsc4RQu5vohT2KgYO4_uCYx6Ya-ys8XLlooEDkNrHwVjzqdPOSivO_Eu8bNQCOkTjKTwHIRT8jScv2TCmGQlZU7tiRk0ImwkpU7JswnTsHaTnPpjVL4bfPOvy95SKseY/s1600-h/youmeatsix4inside1.jpeg"><img id="BLOGGER_PHOTO_ID_5399839988402077426" style="DISPLAY: block; MARGIN: 0px auto 10px; WIDTH: 400px; CURSOR: hand; HEIGHT: 400px; TEXT-ALIGN: center" alt="" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiej_0V1hb8DuEfYsc4RQu5vohT2KgYO4_uCYx6Ya-ys8XLlooEDkNrHwVjzqdPOSivO_Eu8bNQCOkTjKTwHIRT8jScv2TCmGQlZU7tiRk0ImwkpU7JswnTsHaTnPpjVL4bfPOvy95SKseY/s400/youmeatsix4inside1.jpeg" border="0" /></a> <div><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjT9fNYqXBHnLazXhWbQjGx-q_I3ApeXHzQtcI8w2LUz7ch5E8zwDq7O51NT-0EdW5oe_pLCPCS0Bkyo0vDpzGFQh0z0ObdE_3RsfncxAkbOCOdOJL5mPDx884WCNP_IfSqVgJps4lv_qG3/s1600-h/youmeatsix4inside2.jpeg"><img id="BLOGGER_PHOTO_ID_5399839984395591938" style="DISPLAY: block; MARGIN: 0px auto 10px; WIDTH: 400px; CURSOR: hand; HEIGHT: 400px; TEXT-ALIGN: center" alt="" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjT9fNYqXBHnLazXhWbQjGx-q_I3ApeXHzQtcI8w2LUz7ch5E8zwDq7O51NT-0EdW5oe_pLCPCS0Bkyo0vDpzGFQh0z0ObdE_3RsfncxAkbOCOdOJL5mPDx884WCNP_IfSqVgJps4lv_qG3/s400/youmeatsix4inside2.jpeg" border="0" /></a> <div><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh8UJ7ytfIhpP8nX_aeIGbFYR6u5O0n9WNt-ef-i-b5f1ThqeC1uwvC1E7L1E-DIawswRsyjIYoLop9q7nseqySl5v-hwasrLOoJTJYg-W1GjxTICVfR5Nd9MQG-Aqugac4J9EsQyrXm9IT/s1600-h/youmeatsix4back.jpeg"><img id="BLOGGER_PHOTO_ID_5399839982896789106" style="DISPLAY: block; MARGIN: 0px auto 10px; WIDTH: 400px; CURSOR: hand; HEIGHT: 400px; TEXT-ALIGN: center" alt="" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh8UJ7ytfIhpP8nX_aeIGbFYR6u5O0n9WNt-ef-i-b5f1ThqeC1uwvC1E7L1E-DIawswRsyjIYoLop9q7nseqySl5v-hwasrLOoJTJYg-W1GjxTICVfR5Nd9MQG-Aqugac4J9EsQyrXm9IT/s400/youmeatsix4back.jpeg" border="0" /></a></div></div></div>Samhttp://www.blogger.com/profile/17647147817009824912noreply@blogger.com0tag:blogger.com,1999:blog-838372705434283958.post-39689264432114475032009-11-03T03:32:00.000-08:002009-11-03T03:33:58.109-08:00MD Digipak Design<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg6BuMYfas0gjgZGuqnOM37VockJmB18SMvEX7HMDg5YGXgaj2xwHi1Z3EFjPXcu0XQMXys8yR2j6z3L_8wqbjUNxC4wWch0nHM76WwsxKjPV4PZCua8OKrHjQLjrKgnKMTnLtAoFqcbZIm/s1600-h/takeoffyourcolours4.jpg"><img id="BLOGGER_PHOTO_ID_5399838978066601890" style="DISPLAY: block; MARGIN: 0px auto 10px; WIDTH: 400px; CURSOR: hand; HEIGHT: 400px; TEXT-ALIGN: center" alt="" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg6BuMYfas0gjgZGuqnOM37VockJmB18SMvEX7HMDg5YGXgaj2xwHi1Z3EFjPXcu0XQMXys8yR2j6z3L_8wqbjUNxC4wWch0nHM76WwsxKjPV4PZCua8OKrHjQLjrKgnKMTnLtAoFqcbZIm/s400/takeoffyourcolours4.jpg" border="0" /></a> <div><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEitqFx8QyPhGoU34-bk5Lt2ctD-EmtyiWzFjpxTd4cKI7LBIzIAMUTumhLPOVD6VB139i7630JOCFQfJgNKluY7PNsO_mj35yd6aO3sU6OahLeD7I1qymRDnhaN53vi-fbO6AwSz9pluklK/s1600-h/takeoffyourcolours4inside1.jpeg"><img id="BLOGGER_PHOTO_ID_5399838969949984258" style="DISPLAY: block; MARGIN: 0px auto 10px; WIDTH: 400px; CURSOR: hand; HEIGHT: 400px; TEXT-ALIGN: center" alt="" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEitqFx8QyPhGoU34-bk5Lt2ctD-EmtyiWzFjpxTd4cKI7LBIzIAMUTumhLPOVD6VB139i7630JOCFQfJgNKluY7PNsO_mj35yd6aO3sU6OahLeD7I1qymRDnhaN53vi-fbO6AwSz9pluklK/s400/takeoffyourcolours4inside1.jpeg" border="0" /></a><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiIifO_whbd-q1j6eVuYppBP39yjqOQShGPQDioPU_Kej7KOxLwZwk_LkgllJxVE7VTluJvOktWee3S8PHUXdki8m21h-5EN8bOvXE7BXOPg7Us1EgTpWy5m9uDzN47-1CAoj7gRuinZ_tr/s1600-h/takeoffyourcolours4inside2.jpeg"><img id="BLOGGER_PHOTO_ID_5399838973625656194" style="DISPLAY: block; MARGIN: 0px auto 10px; WIDTH: 400px; CURSOR: hand; HEIGHT: 400px; TEXT-ALIGN: center" alt="" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiIifO_whbd-q1j6eVuYppBP39yjqOQShGPQDioPU_Kej7KOxLwZwk_LkgllJxVE7VTluJvOktWee3S8PHUXdki8m21h-5EN8bOvXE7BXOPg7Us1EgTpWy5m9uDzN47-1CAoj7gRuinZ_tr/s400/takeoffyourcolours4inside2.jpeg" border="0" /></a> <div><div><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhxcHM8iZhyR2W9pOpusF3fEsA2Gu7RsLRw9ssOnIkDz0X6TiVL99Dd5poek_IIFLF25P1SxGQbDMxVpaZPnmYREQmbNcIxbfm-E_mgxoHj4kn0sMtaWgwDPadikIzmvt3hOAPJ4nNU0tSN/s1600-h/takeoffyourcolours4back.jpeg"><img id="BLOGGER_PHOTO_ID_5399838966278068002" style="DISPLAY: block; MARGIN: 0px auto 10px; WIDTH: 400px; CURSOR: hand; HEIGHT: 400px; TEXT-ALIGN: center" alt="" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhxcHM8iZhyR2W9pOpusF3fEsA2Gu7RsLRw9ssOnIkDz0X6TiVL99Dd5poek_IIFLF25P1SxGQbDMxVpaZPnmYREQmbNcIxbfm-E_mgxoHj4kn0sMtaWgwDPadikIzmvt3hOAPJ4nNU0tSN/s400/takeoffyourcolours4back.jpeg" border="0" /></a></div></div></div>Mikehttp://www.blogger.com/profile/05639853423292193050noreply@blogger.com1tag:blogger.com,1999:blog-838372705434283958.post-59849137191464613902009-11-03T01:55:00.000-08:002009-11-03T03:30:03.450-08:00(Research)<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEifZDLusDxiQ_ydt2PgkjzqjrZvLmvxJiIsNIB75FRc2s9at4yc05lz_oRCq9rYB8NOSo4Q0jc3NQSfv02Kbc0BC4FrrYVAQLtc1mRc0sUpKYntvkiy6c8zqk166jPQqcgy3cBzZfy6HpNM/s1600-h/youmeatsix.JPEG"><img id="BLOGGER_PHOTO_ID_5399837880024401858" style="DISPLAY: block; MARGIN: 0px auto 10px; WIDTH: 400px; CURSOR: hand; HEIGHT: 400px; TEXT-ALIGN: center" alt="" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEifZDLusDxiQ_ydt2PgkjzqjrZvLmvxJiIsNIB75FRc2s9at4yc05lz_oRCq9rYB8NOSo4Q0jc3NQSfv02Kbc0BC4FrrYVAQLtc1mRc0sUpKYntvkiy6c8zqk166jPQqcgy3cBzZfy6HpNM/s400/youmeatsix.JPEG" border="0" /></a> Here are some font styles which I thought looked attractive. What do you think?Samhttp://www.blogger.com/profile/17647147817009824912noreply@blogger.com2tag:blogger.com,1999:blog-838372705434283958.post-76353348357502556492009-11-02T03:27:00.000-08:002009-11-02T03:28:22.970-08:00Animatic<object width="425" height="344"><param name="movie" value="http://www.youtube.com/v/OLAeThiuTlU&hl=en&fs=1&"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/OLAeThiuTlU&hl=en&fs=1&" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="344"></embed></object>Samhttp://www.blogger.com/profile/17647147817009824912noreply@blogger.com0tag:blogger.com,1999:blog-838372705434283958.post-81385899446743995692009-10-15T01:39:00.000-07:002009-11-02T05:58:35.555-08:00MD Pitch Evaluation<div style="WIDTH: 425px; TEXT-ALIGN: left"><a title="ViewPoint Pictures Powerpoint Presentation" style="DISPLAY: block; MARGIN: 12px 0px 3px; FONT: 14px Helvetica,Arial,Sans-serif; COLOR: #0000cc; TEXT-DECORATION: underline" href="http://www.slideboom.com/presentations/103300/ViewPoint-Pictures-Powerpoint-Presentation"><span class="blsp-spelling-error" id="SPELLING_ERROR_0">ViewPoint</span> Pictures <span class="blsp-spelling-error" id="SPELLING_ERROR_1">Powerpoint</span> Presentation</a><object id="onlinePlayer" codebase="http://fpdownload.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=" height="370" width="425" classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000"><param name="_cx" value="11245"><param name="_cy" value="9790"><param name="FlashVars" value=""><param name="Movie" value="http://www.slideboom.com/player/player.swf?id_resource=103300"><param name="Src" value="http://www.slideboom.com/player/player.swf?id_resource=103300"><param name="WMode" value="Window"><param name="Play" value="-1"><param name="Loop" value="-1"><param name="Quality" value="High"><param name="SAlign" value=""><param name="Menu" value="-1"><param name="Base" value=""><param name="AllowScriptAccess" value="always"><param name="Scale" value="ShowAll"><param name="DeviceFont" value="0"><param name="EmbedMovie" value="0"><param name="BGColor" value="FFFFFF"><param name="SWRemote" value=""><param name="MovieData" value=""><param name="SeamlessTabbing" value="1"><param name="Profile" value="0"><param name="ProfileAddress" value=""><param name="ProfilePort" value="0"><param name="AllowNetworking" value="all"><param name="AllowFullScreen" value="true"><embed src="http://www.slideboom.com/player/player.swf?id_resource=103300" width="425" height="370" name="onlinePlayer" type="application/x-shockwave-flash" pluginspage="http://www.macromedia.com/go/getflashplayer" allowscriptaccess="always" quality="high" bgcolor="#ffffff" allowfullscreen="true" flashvars="title=ViewPoint Pictures Powerpoint Presentation&url=http://www.slideboom.com/presentations/103300/ViewPoint-Pictures-Powerpoint-Presentation&mode=0&idResource=103300&siteUrl=http://www.slideboom.com&embed=1&startAuto=0&autoReplay=0&autoOpenShareScreen=1"></embed></object><div style="FONT-SIZE: 11px; PADDING-TOP: 2px; FONT-FAMILY: tahoma,arial; HEIGHT: 26px">View <a style="COLOR: #0000cc" href="http://www.slideboom.com/">more presentations</a> or <a style="COLOR: #0000cc" href="http://www.slideboom.com/upload">Upload</a> your own.</div></div><p><span style="font-family:arial;font-size:85%;">Within our pitch we explained many features of our production that we felt were important to not only our idea but the research that has taken place within our group. Bullet point notes were made on the slide show so that we were able to expand and analyse them to the class. After showing the first thirty seconds of our track to the class we went on to present mood boards and explain how our ideas have changed over time. We also presented ideas for album covers along with what our video will do for the band from a promotion aspect.</span></p><p><span style="font-family:arial;"><span style="font-size:85%;">As a group we feel that our pitch went well and we made all the relevant points that we felt <span class="blsp-spelling-corrected" id="SPELLING_ERROR_2">necessary. The only aspect that was bought up more than once in association with our location was exactly how we would create a strong lighting effect for performance. One option to overcome this challenge would be to take down a spotlight to our location so that the lights at the location will not have to be touched by any ametuer light operator. Overall we were very pleased with the way in which the pitch went, ideas were conversed and yet more conclusions were made about our production.</span></span></span></p>Mikehttp://www.blogger.com/profile/05639853423292193050noreply@blogger.com0tag:blogger.com,1999:blog-838372705434283958.post-9260821918037235022009-10-14T07:11:00.000-07:002009-11-02T05:58:18.534-08:00MD Sectioned Lyrics<img id="BLOGGER_PHOTO_ID_5392458920962492594" style="DISPLAY: block; MARGIN: 0px auto 10px; WIDTH: 400px; CURSOR: hand; HEIGHT: 371px; TEXT-ALIGN: center" alt="" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiOkflQ9mY0j3M7nhzdAJ_-6Vq8_c67Pjfo4TN-p9LBnMaGRp-oRwjKuTW2H8DZuL13Lyn_wzM2l4Ow2aVCF-E_iLAPjy3d6NEpGlBn_ln863iuuDlByGLMwAhC_FVxImfzXU-tBMqch9NN/s400/section+1.bmp" border="0" /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhKl1_2gGkf_eKoS6_5xpmBzygLIgK9gT2jKk_z_HVm_lMQejjCV0Gu84Ldhj6fEctoutBWJl6GMdX0ZOt_99TKO0xZZ9iOEJ2dptS4QFHfGmjwi6vKjjlw0v30syZ8QGioAvOWNo6M9V8o/s1600-h/section+2.bmp"><img id="BLOGGER_PHOTO_ID_5392459238516976994" style="DISPLAY: block; MARGIN: 0px auto 10px; WIDTH: 400px; CURSOR: hand; HEIGHT: 289px; TEXT-ALIGN: center" alt="" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhKl1_2gGkf_eKoS6_5xpmBzygLIgK9gT2jKk_z_HVm_lMQejjCV0Gu84Ldhj6fEctoutBWJl6GMdX0ZOt_99TKO0xZZ9iOEJ2dptS4QFHfGmjwi6vKjjlw0v30syZ8QGioAvOWNo6M9V8o/s400/section+2.bmp" border="0" /></a>Mikehttp://www.blogger.com/profile/05639853423292193050noreply@blogger.com0tag:blogger.com,1999:blog-838372705434283958.post-362366218608686092009-10-09T03:25:00.001-07:002009-11-02T05:49:11.778-08:00SD Album Cover Collage<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjIwqdxWWxwHy2tH6dTghI4MpysgYnWb-T9K4SNGiOUe526iU3qnPoWYoKczmOMqMNcuaDYlr6qvrXUBOhw87m_b0ThH9sHIt-0vocJeR4nsMmWYpoHqsjDdRGlnNFNvLGMWGhGHRlHsfNO/s1600-h/untitled.bmp"><img id="BLOGGER_PHOTO_ID_5390544463501116930" style="DISPLAY: block; MARGIN: 0px auto 10px; WIDTH: 400px; CURSOR: hand; HEIGHT: 330px; TEXT-ALIGN: center" alt="" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjIwqdxWWxwHy2tH6dTghI4MpysgYnWb-T9K4SNGiOUe526iU3qnPoWYoKczmOMqMNcuaDYlr6qvrXUBOhw87m_b0ThH9sHIt-0vocJeR4nsMmWYpoHqsjDdRGlnNFNvLGMWGhGHRlHsfNO/s400/untitled.bmp" border="0" /></a><br /><div></div>Samhttp://www.blogger.com/profile/17647147817009824912noreply@blogger.com1tag:blogger.com,1999:blog-838372705434283958.post-72496199614239725782009-10-08T07:32:00.001-07:002009-11-02T05:49:34.521-08:00MD Album Cover Collage<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgJAy7PV2_GMVR69H5kTAKHNC6pfbYJw3E7oSAcSIM-E_ZBEsO3wuuREMQ1SIEuCuTQteWhxCwCXMfQp6HBGjczlmBsfWuJqHqlkQSqHi2S2e-HdLMicaomoZiyVT3XqjHHKSpLeexbW0KX/s1600-h/album+collage.JPG"><img id="BLOGGER_PHOTO_ID_5390237163686139154" style="DISPLAY: block; MARGIN: 0px auto 10px; WIDTH: 400px; CURSOR: hand; HEIGHT: 305px; TEXT-ALIGN: center" alt="" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgJAy7PV2_GMVR69H5kTAKHNC6pfbYJw3E7oSAcSIM-E_ZBEsO3wuuREMQ1SIEuCuTQteWhxCwCXMfQp6HBGjczlmBsfWuJqHqlkQSqHi2S2e-HdLMicaomoZiyVT3XqjHHKSpLeexbW0KX/s400/album+collage.JPG" border="0" /></a><br /><div></div>Mikehttp://www.blogger.com/profile/05639853423292193050noreply@blogger.com1tag:blogger.com,1999:blog-838372705434283958.post-50534123726558669142009-10-08T07:14:00.000-07:002009-11-02T05:57:57.612-08:00MD Audience Research Evaluation / Results<span style="font-family:arial;font-size:85%;">Within the focus group that we held, <span class="blsp-spelling-error" id="SPELLING_ERROR_0">a lot</span> of potential ideas came up. One of the members of the group came up with an expansion of our original idea, where an empty venue slowly fills as the band perform the song. As a group we have seriously considered this idea but eventually disregarded it. </span><br /><span style="font-family:arial;font-size:85%;"></span><br /><span style="font-family:arial;font-size:85%;">Without a doubt we feel that our audience research was vital, after playing the track and showing the group our preliminary task ideas were bouncing of the walls. Some members of the group also gave ideas for people to star in the video which has helped us as a group once again within the casting part of our production. </span><br /><span style="font-family:arial;font-size:85%;"></span><br /><span style="font-family:arial;font-size:85%;">After showing the group our Brighton Preliminary Task, a large majority of the group made positive comments on some of the different shots used including the sped up crowd shots and 360 degree pans. We then handed out a questionnaire to the group, and it seemed as if after watching the preliminary task and listening to what i had to say about our ideas, people changed their minds in favour of having an entirely performanced based video. </span><br /><span style="font-family:arial;font-size:85%;"></span><br /><span style="font-family:arial;font-size:85%;">Undoubtedly the questionnaire gave us more information about our target audience proving a useful tool.</span>Mikehttp://www.blogger.com/profile/05639853423292193050noreply@blogger.com0tag:blogger.com,1999:blog-838372705434283958.post-17050388614226804412009-10-08T06:59:00.000-07:002009-10-08T07:04:21.735-07:00(Research)<span style="font-family:arial;font-size:85%;">Take a look at this video, i really like the variety of shots as well as the strong lighting.<br /></span><a href="http://www.youtube.com/watch?v=XRJ2Ky5IHic">http://www.youtube.com/watch?v=XRJ2Ky5IHic</a>Mikehttp://www.blogger.com/profile/05639853423292193050noreply@blogger.com2tag:blogger.com,1999:blog-838372705434283958.post-2585502636451837912009-10-08T06:49:00.000-07:002009-11-02T05:57:28.770-08:00SD Record of Ideas Development<span style="font-family:arial;font-size:85%;">Our final idea for our production consists of band playing to a empty venue being prepared for an event later that day. It is a casual yet happy performance that turns the heads of cleaners and other members of staff.</span><br /><span style="font-family:arial;font-size:85%;"></span><br /><span style="font-family:arial;font-size:85%;">Possible ideas for costume include:</span><br /><span style="font-family:arial;font-size:85%;">> Multi-coloured paint splattered t-shirts.</span><br /><span style="font-family:arial;font-size:85%;">> All white/black outfit.</span><br /><span style="font-family:arial;font-size:85%;">> Standard Indie look of chequered shirt and skinny tie with slim jeans.</span><br /><span style="font-family:arial;font-size:85%;">> Casual jeans and T-shirt.</span><br /><span style="font-family:arial;font-size:85%;"></span><br /><span style="font-family:arial;font-size:85%;">Possible ideas for props include:</span><br /><span style="font-family:arial;font-size:85%;">> Cleaning equiptment for extras,</span><br /><span style="font-family:arial;font-size:85%;">> Instruments.</span><br /><span style="font-family:arial;font-size:85%;">> Speakers.</span><br /><span style="font-family:arial;font-size:85%;">> Lights.</span><br /><span style="font-family:arial;font-size:85%;"></span><br /><span style="font-family:arial;font-size:85%;">Within the casting we want to include a member of our group so that a truely passionate performance can be given in our style. Other members of the band will consist of friends that we know and trust to turn up on time to shoots. The general look of the whole band will be similar to the characters we have researched.</span>Samhttp://www.blogger.com/profile/17647147817009824912noreply@blogger.com1tag:blogger.com,1999:blog-838372705434283958.post-39769042721139054492009-10-08T06:14:00.000-07:002009-11-02T05:50:05.488-08:00SD Music Video Analysis #2<p><span style="font-family:arial;font-size:85%;"><em>Godspeed - Anberlin</em></span><span style="font-size:85%;"><span style="font-family:arial;"><br /></span><a href="http://www.youtube.com/watch?v=s-HpHadZGLk"><span style="font-family:arial;">http://www.youtube.com/watch?v=s-HpHadZGLk</span></a></span></p><p><span style="font-family:arial;font-size:85%;"><strong>Genre and Narrative</strong></span></p><p><span style="font-size:85%;"><span style="font-family:arial;">For my second music video analysis, I have chosen “Godspeed” by Anberlin due to the variety of effects and location in this video. The song is very fast paced and sits within the rock pop genre. However by listening to the song you can tell from the electric guitar solos and quick drum beats that this song is swayed towards the rock genre. Songs within the rock pop genre tend to be part performance, part narrative based whereas looking at rock genre music videos, they tend to be mostly performance based. Rock videos like “Godspeed” are likely to have a fast cutting rhythm with performance taking place, with the use of handycam and multiple effects making the video seem loud.</span></p><p><span style="font-family:arial;">The lyrics to “Godspeed” talk a lot about the higher class people but mainly drugs and the effect of them. The first example of drug use is the line, "When needles and lovers collapse on guilty beds," this is an obvious reference to people that use drugs and have promiscuous sex since it becomes a bed where they do their addicted actions and thus feel guilt afterwards or are afraid people will find out. The line "We’ll rest in our graves," is quite difficult to determine what it means, but I see this as a sort of battle cry for people that don't do drugs or compulsive sex or drinking and saying that they won't give in. Even the title refers to drugs as in the song "Godspeed to all you're after" is said. Godspeed is a an old saying, which has now become a sort of cliché, for telling you "good luck", yet here it looks as if he's saying it almost mockingly toward a person that wants to pursue a life of poor choices. "Tell them who you were, who you really were" this is quite an obvious lyric; it talks about how people change when they do drugs or bad habits. "Kill yourself slowly over time, fashion statement suicide" This is saying how drugs and drinking will kill you slowly over your life, and that a lot of people are obsessed about fashion and how they look, and in some cases, commit suicide because they feel ugly.</span></p><p><span style="font-family:arial;">The song has a very loud and constantly fast drum beat accompanied by a constant electric guitar playing. During the video for “Godspeed”, you notice that the camera is continually moving around the band focusing on individual members, yet the cutting rhythm is so quick you can barely tell. This adds to the effect of the rock atmosphere, a lot seems to be going making the video seem almost hectic which the fits with the song. The shaking effect is added to the majority of the shots in the video making the song seem intense which then compliments the frantic melody.<br />This music video is entirely performance based. It takes place in the middle of darkness surrounded by woods and fog with bright lights glaring through. The location offers a dark atmosphere which fits with the genre and also the band who are dressed in mainly dark clothing. Flashing lights are used throughout the video to cause an almost delusional and epileptic effect. Yet again this will add to the rock impression making it seem as though a lot is happening at once. The use of debris or ash is also used within this song to make a little more unique. It could have been added to the video because of the lyrics, “Burning down bridges now, scatter the ashes” which reinforces what they are trying to say in the song. As it falls from the sky and floats around the air, it could make the band seem rebellious as they are playing with fire. </span></p><p><span style="font-family:Arial;"></span><span style="font-family:arial;"><strong>Media Language</strong></span></p><p><span style="font-family:arial;">Visual techniques are incredibly important, especially in this music video. There aren’t that many close ups of the singer in this particular video as the lighting and fast cutting rhythm don’t allow you to see anyone’s face very clear or noticeable. The majority of the shots are of a single person in the band with their instrument but there are occasions where the whole band is shown in a long shot. The record company is aware that showing the lead singer up close can promote the band, but they may want to make the audience want to know a bit more about them rather than showing them close up and exposed. Anberlin’s music videos tend to be very individual in their own way as their music varies from rock to pop to almost acoustic. They have a few that are very abstract with the use of green screen coming into the equation which represents their fun side. Although their videos vary in style, throughout all of them you can see the use of shakycam and parts that have slow motion. Both of these techniques are used frequently in the rock genre music videos as it builds atmosphere and helps create a powerful sensation.</span></p><p><span style="font-family:arial;">Although it is difficult to see in the lighting, Anberlin’s costume is dark and nothing too extraordinary. As all the band members have that dark look to them, it gives you the idea that they are all part of the band. Camera work in this video has to be the most important feature as it helps create the atmosphere really well. Shakycam and a slight bit of slow motion combine really well together with the fast cutting rate emphasising the greatness and the significant moments in the song. There isn’t any sign of ‘looking’ in this video as he doesn’t even look into the camera either.</span></p><p><span style="font-family:arial;">Like a lot of rock music videos nowadays, “Godspeed” is purely performance based, with the singer and band as the main focus. Mainstream rock videos tend to have the whole band in the picture with a narrative based around the lead singer but Anberlin decided they would cut the narrative part and focus on the camera work and editing. Anberlin have followed this mainstream idea of solely performance based but have made it seem less revealing as the band’s faces can be barely seen in the darkness. The use of ash or debris isn’t commonly used, so in that sense the video is </span><span style="font-family:arial;">challenging the common expectations of a rock music video. The performance of the band isn’t over exaggerated yet rock dance moves such as head banging are brought in to continue the rock feel of the video.</span></p><p><span style="font-family:arial;"><strong>Institution and Audience</strong></span></p><p><span style="font-family:arial;">The music video for "Godspeed" is most likely to be consumed on the rock music channels on television such as "Kerrang" as this would show the video to the more ambient viewers watching who are loyal to this genre of music videos. It would also be watched on website such as "Myspace" or "Youtube" as people would still enjoy to see it in their own time. Even though the video can be appreciated in a focused viewing style with the message it is trying to send, the video has many performance based shots which would also work well for the ambient viewing audience.<br />For this particular song the record label plays an important role concerning the promotional aspect of this video as they would send copies to music channels such as 'Kerrang'. Also MTV would be interested as Anberlin are a fairly popular band in the rock genre</span></p><p><span style="font-family:Arial;"><strong>Conclusion</strong></span></p><p><span style="font-family:arial;">I have concluded that “Godspeed” was a helpful music video to analyse due to the fast cutting rate and camera techniques adding feeling to the video. The use of fog, bright lights and also debris made this music video very individual and stand out above a lot of other mainstream rock videos. Few of the lyrics are illustrated in the music video with the performance based visuals, showing typical conventions of a rock video along with the dance moves and band presentation. </span></span></p>Samhttp://www.blogger.com/profile/17647147817009824912noreply@blogger.com0tag:blogger.com,1999:blog-838372705434283958.post-89270925273050279642009-10-07T01:55:00.000-07:002009-11-02T05:50:28.687-08:00MD Music Video Analysis #2<em><span style="font-family:arial;font-size:85%;">Kiss and Tell - You Me At Six</span></em><br /><a href="http://www.youtube.com/watch?v=6hHA7vBJUE4">http://www.youtube.com/watch?v=6hHA7vBJUE4</a><br /><br /><span style="font-family:arial;font-size:85%;"><strong>Genre and Narrative<br /></strong><br />The song ‘Kiss and Tell’ is written and performed by ‘You Me At Six’. I have chosen to analyse this particular song as it is the most recent production released by ‘You Me At Six’, the band that we have chosen to create our music video for. I felt that it would be important to look at a music video starring the band, to understand the way in which they are being represented in the modern day. It is also helpful in looking at the different shots and special effects used, so that continuity can be an issue throughout all of the bands productions including our video that we plan to create following particular guide lines concerning ‘You Me At Six’. James Copeman directed the video, he also directed such productions as ‘5 Years Time’ by ‘Noah and the Wale’. The director shows the level at which the band is at, and it is obvious that they are on their way up the ladder as the video productions are becoming more and more recognisable as pieces of art rather than simple advertisements for the upcoming song as well as the band.<br /><br />The music video is mainly performance based but with other conceptual shots around the performance adding to variety and the way in which the video is received. The video stays within the lines of the ‘pop rock’ genre, showing an exceptionally energetic performance along with scenes from a party that the target audience could be able to relate with. Within the video costume also plays a big part in keeping with genre characteristics, in this case the band are all wearing jeans and t-shirts which emphasis the location that they are situated. The costumes show how comfortable they are performing in the house party, this element of comfort that the band shows can appeal to an audience in a positive way. Even such small fashion statements as hair styles also play a big part in the way in which the band are represented, within the video the band are shown to have long hair which tends to fit in once again with genre characteristics. Another effective technique that James Copeman has captured well is the way in which the band communicates with each other, they are shown to be good friends throughout the video which once again can be seen as a strong and positive way to be represented as a young ‘pop rock’ group. The confined location also supports the genre along with the time of day in which it has been shot, which appears to be night. As the video is mainly performance based there is no element of notion of looking which is my opinion adds to the intensity of the performance.<br /><br />One of the most obvious ways in which the lyrics within the song relate to the visuals is the way in which the lead singer ‘Josh Franceschi’ acts as he sings. As he sings the lyrics ‘everybody wants to be in your head and under your skin’ he acts along with it pointing at his head and scratching his own skin. It is not just the lyrics that play a part within the song relating to visuals, the actual music is a very effective. During the quieter parts of the song where the drums are the only instrument being played the audience is given a variety of drummer shots that relate perfectly to the tempo of the song, this simple yet effective technique is vital to the way in which the video is being presented.<br /><br />It is also relevant to analyse whether or not the video can be considered art or advertisement, the sheer amount of performance shots used along with the confined location would imply a strong element of advertisement, but in my opinion the way in which the performance is shot is key to the way it’s represented, I feel that the shots used give it an auteur feel. Also, when looking at James Copeman’s other well know production of ‘5 Years Time’ it is obvious that he has visions within his videos that he intends to show and tell the world.<br /><br />The video shows a variety of mid, long and close up shots. Each shot does a different job for example the long and mid shots are there to help the audience simply understand the meaning of the video and see what is going on within performance. The close ups are used to give audience satisfaction in seeing the lead singer along with other members of the band, along with a slight advertising feel in the sense that the video is showing the band and helping people to remember faces for future prospects. As well as showing shots of the ‘meat’ for the video the close ups show the energy that is going into the performance and also the emotions that the band feel. Throughout the video a fast pace of cuts are used keeping in rhythm with the song as well as the tempo. Although a slight background conceptual idea is bought in it does not change the tempo of the cuts which keeps the audience locked onto the energy of the song which has obviously been seen as an important element for the target audience. The video keeps in line with a lot of variety also, for example lip synching and continuity editing enable for a comfortable viewing which is, at the end of the day vital for the audience.<br /><br />The video itself does reflect an element of today’s society. It shows social realism in the sense that a party is going on and the house is being ruined. This technique though in this case is used just simply for relation purposes. The band want to appeal to their target audience of a teenage to early twenties age group, and by sticking with certain features within the video they seem to have achieved just that.<br /><br /><strong>Media Language</strong><br /><br />Visual techniques are used throughout the video giving it an even strong auteur feel. Conventional fast paced shots fit in with the rock pop genre well. The pace of the song encourages fast paced cuts and the videos seem to work a lot better when shots are in time with the music. Other shots are also expected throughout a rock pop video, including canted angled shots as well as many handicam close ups which really do set this music video apart from the rest. Within the background scenes away from the performance many slow motion shots are used which once again fit in with the style and tempo of the music enabling for a relaxed audience viewing which is vital for a well created video for a popular band such as ‘You Me At Six’. This slow motion effect also works well for the audience being able to relate to the video and understand exactly the message that is being put across.<br /><br />The start of the video consists of establishing shots of interesting items within the house of which the band are going to perform. This once again immediately creates a relationship between the audience and the video, enabling the audience to understand what is about to take place. The audience is also given an insight into the appearances of the band which is vital for advertisement as well as making the video work well as a piece of art.<br /><br />Throughout music videos intertextual references play a vital part, if the audience can recognize a part of the plot they are able to relate and connect to the piece. Within this particular video, that I know of there doesn’t seem to be any intertextual reference apart from the conventional ‘rock pop’ performance given by the band in this confined area in a party. Because of this lack of intertextual reference it is logical to think that the video has become more of an original piece which is what was probably intended.<br /><br /><strong>Representation</strong><br /><br />This music video could be seen as if it has come from a ‘meta-narrative’ which would imply that the song and video have been created about there own lives. In the case of the video, it could be showing past experience of the band, and just emphasising the fact that they want people to have a good time to their music and just to simply enjoy their original style. This idea of a ‘meta narrative’ would also help to sell the record, knowing that the band has influence the video with past experiences just helps to make the video even more appealing to an attentive audience.<br /><br />There really are obvious social groups represented within the video, the main one being teenagers, they are shown partying and simply enjoying life. This feature could be appealing to the younger audience helping to sell records and make the band even more popular than it already is.<br /><br />Ideological discourse issues raise important questions including that of gender which is represented throughout the video, although the band is of a male dominance the background shots within the party divides equally between male and female. The younger age group is undoubtedly the target audience for the video and are represented throughout, not only within the performance shots of the younger band members but also within the party shots of the teenagers that are having a good time. The dominant stereotype of teenagers being miserable is challenged within the video, where everyone is getting along and having a good time with each other.<br /><br /><strong>Institution and Audience</strong><br /><br />This particular music video would be consumed through obvious media such as You Tube and My Space. Also, rock channels such as Kerrang and Scuzz play an important part in the promotional side of the video. Many loyal fans will tune in to these channels to see their favourite band’s new video. This video works very well for ambient viewing as it is quite simply people having a good time, which is easy for people to tune into half way through and watch.<br /><br />The record label would also be involved within the promotional side of the music video, copies would be sent out to the music channels which is vital for selling records.</span>Mikehttp://www.blogger.com/profile/05639853423292193050noreply@blogger.com0tag:blogger.com,1999:blog-838372705434283958.post-6322183221974171012009-09-29T05:18:00.000-07:002009-11-02T05:50:56.833-08:00SD Technical Analysis<span style="font-family:arial;font-size:85%;"><object height="344" width="425"><param name="movie" value="http://www.youtube.com/v/P4TD7qK4YS4&hl=en&fs=1&"><param name="allowFullScreen" value="true"><param name="allowscriptaccess" value="always"><embed src="http://www.youtube.com/v/P4TD7qK4YS4&hl=en&fs=1&" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="344"></embed></object></span><br /><span style="font-family:arial;font-size:85%;"></span><br /><span style="font-family:arial;font-size:85%;">I have decided to do a shot technique analysis of the song “No More Room to Breathe” by “There for Tomorrow.” The band sounds very similar to the band we are choosing to use (You Me At Six) so therefore it includes many of the shots we would like to use in our music video.<br /><br />The music video starts with an establishing shot of the band which is then frequently used during the video with XLS and LS to get the audience comfortable with the location and setting. There is also a blur at the beginning which goes really well with the music introduction, this would work well with our song as well as ours also has a gradual start. </span><br /><span style="font-family:Arial;font-size:85%;"></span><br /><span style="font-family:arial;font-size:85%;">The majority of this music video is performance based with a small narrative along side. This Song consists of many different angles and shot lengths, like you expect to see in a regular Rock Pop music video. The music video consists of mostly very quick shots lasting for about half a second or less, these fit really well with the fast paced track </span><br /><span style="font-family:arial;font-size:85%;"><br />Frequent CUs of the Lead Singer are commonly used. This provides the audience a good idea of what the Lead Singer looks like and gives an image to the band. This will also be a technique we would prefer to use in our music video as it is a very widespread method throughout the Rock Pop genre.<br /><br />Throughout the whole music video for “No More Room to Breathe” the camera is constantly moving. This technique gives the video a professional look to it but also making it look hectic which adds to the Rock Pop atmosphere. This is again a common feature in the Rock Pop music video genre so we may try to include this in our video as much as possible.</span><br /><span style="font-family:Arial;font-size:85%;"></span><br /><span style="font-family:Arial;font-size:85%;">In conclusion i feel this was an excellent video to analyse as the song is very similar to the one we are going to use. The shots used are very similar to ones we are hoping to use within our music video as well as focusing on the band which is what we hope to do. Shots such as close ups help focus on the Lead Singer whereas longer shots help show the whole band performing</span>Samhttp://www.blogger.com/profile/17647147817009824912noreply@blogger.com0tag:blogger.com,1999:blog-838372705434283958.post-70972510554549019682009-09-29T04:57:00.000-07:002009-11-02T05:51:19.330-08:00MD Technical Analysis<p><object height="344" width="425"><param name="movie" value="http://www.youtube.com/v/1sDeFnljmNo&hl=en&fs=1&"><param name="allowFullScreen" value="true"><param name="allowscriptaccess" value="always"><embed src="http://www.youtube.com/v/1sDeFnljmNo&hl=en&fs=1&" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="344"></embed></object><br /><span style="font-size:85%;"></span><br /><span style="font-family:arial;font-size:85%;">The music video that i have chosen to analyse each individual shot in detail is performed by 'You Me At Six', our chosen band for our production. Within the video there is a small narrative within the background which we will more than likely not include within our video, but all the performance used within the video is vital to our research.<br /><br />This mostly performance based song consists of many different angles and shot lengths, mostly longer than a regular 'rock pop' music video. The music video consists mostly of two and three second performance shots, which is very different to other videos that we as a group have come across within our research. Personally i think these slightly slower performance shots with interesting angles work well within the specific music video, although very fast paced the track still fits in well with the different shots <span class="blsp-spelling-error" id="SPELLING_ERROR_0">chosen</span> for the video. </span></p><p><span style="font-family:arial;font-size:85%;">Within the music video visuals also play a big part within the angles and length of shots which are used. Without interesting visuals to complete shots, longer performance shots could seem pointless. Lighting and slow motion are used to keep audience attention which is very effective.</span></p><p><span style="font-family:arial;font-size:85%;">Frequent close-ups of the lead singer also help to give the band a certain representation. It is also important from an advertising point of view as close-ups help the audience to recognise the band which at the end of the day is <span class="blsp-spelling-corrected" id="SPELLING_ERROR_0">necessary</span> for simply selling records. There are also shots where a crane is used to make the music video seem slightly more <span class="blsp-spelling-corrected" id="SPELLING_ERROR_1">professional</span> rather than a still camera positioned on a tripod. This effect also helps the video to seem as if more is going on within the performance, a vital effect for professional music video production.</span></p><p><span style="font-family:arial;font-size:85%;">In conclusion i think that this video was a good choice for analysing as it is starring the band that we have chosen <span class="blsp-spelling-corrected" id="SPELLING_ERROR_0">as well</span> as focusing on a performance base. The shots used are effective and have helped us as a group to make further important decisions for our production. Personally i feel that lighting and stage presence also make a big difference between <span class="blsp-spelling-corrected" id="SPELLING_ERROR_1">professional</span> looking and low budget visuals, so if it is at all possible to get hold of any kind of strong lighting for our video it would enable <span class="blsp-spelling-error" id="SPELLING_ERROR_2">a lot</span> more of a <span class="blsp-spelling-corrected" id="SPELLING_ERROR_3">professional</span> look to our video.</span></p>Mikehttp://www.blogger.com/profile/05639853423292193050noreply@blogger.com1tag:blogger.com,1999:blog-838372705434283958.post-43865843143257672122009-09-29T03:29:00.001-07:002009-11-02T05:57:09.683-08:00MD Audience Research Planning<span style="font-family:arial;"><span style="font-size:85%;"><span style="font-family:arial;">For our audience research, we have decided we will conduct a Focus group and also a questionnaire to find out what our audience expect to see in a music video from our genre. We will start by finding a group of about 5 people who will often watch Rock Pop music videos so therefore they will be aged from teenagers to early 20s. Giving each of them a questionnaire we would have created, will help us find out what the public like to see in a music video from the Rock Pop genre such as costume, location and camera techniques. After each member of the Focus group has completed the questionnaire, we will gather their answers and discuss any ideas they might have come up with during the questionnaire. This will give us an even better idea of what our audience looks to see in a music video from the Rock Pop genre. We feel that a group discussion between us and members of our target audience is vital to create a well put together music video. Within our questionnaire we will have a mixture of question styles along with potentially more open and precise answers. The advantages of using both a focus group and a questionnaire are that we as a group are able to discuss original answers written on the questionnaire and then go back to them at the end and see if any ideas have changed after a discussion. Some of the disadvantages when using a focus group is that some people may not take it seriously, but we will be able to overcome that by using a questionnaire with a wide variety of open and precise potential answers.</span></span></span>Samhttp://www.blogger.com/profile/17647147817009824912noreply@blogger.com1