MD Pitch Evaluation

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Within our pitch we explained many features of our production that we felt were important to not only our idea but the research that has taken place within our group. Bullet point notes were made on the slide show so that we were able to expand and analyse them to the class. After showing the first thirty seconds of our track to the class we went on to present mood boards and explain how our ideas have changed over time. We also presented ideas for album covers along with what our video will do for the band from a promotion aspect.

As a group we feel that our pitch went well and we made all the relevant points that we felt necessary. The only aspect that was bought up more than once in association with our location was exactly how we would create a strong lighting effect for performance. One option to overcome this challenge would be to take down a spotlight to our location so that the lights at the location will not have to be touched by any ametuer light operator. Overall we were very pleased with the way in which the pitch went, ideas were conversed and yet more conclusions were made about our production.

MD Sectioned Lyrics

SD Album Cover Collage

MD Album Cover Collage

MD Audience Research Evaluation / Results

Within the focus group that we held, a lot of potential ideas came up. One of the members of the group came up with an expansion of our original idea, where an empty venue slowly fills as the band perform the song. As a group we have seriously considered this idea but eventually disregarded it.

Without a doubt we feel that our audience research was vital, after playing the track and showing the group our preliminary task ideas were bouncing of the walls. Some members of the group also gave ideas for people to star in the video which has helped us as a group once again within the casting part of our production.

After showing the group our Brighton Preliminary Task, a large majority of the group made positive comments on some of the different shots used including the sped up crowd shots and 360 degree pans. We then handed out a questionnaire to the group, and it seemed as if after watching the preliminary task and listening to what i had to say about our ideas, people changed their minds in favour of having an entirely performanced based video.

Undoubtedly the questionnaire gave us more information about our target audience proving a useful tool.

(Research)

Take a look at this video, i really like the variety of shots as well as the strong lighting.
http://www.youtube.com/watch?v=XRJ2Ky5IHic

SD Record of Ideas Development

Our final idea for our production consists of band playing to a empty venue being prepared for an event later that day. It is a casual yet happy performance that turns the heads of cleaners and other members of staff.

Possible ideas for costume include:
> Multi-coloured paint splattered t-shirts.
> All white/black outfit.
> Standard Indie look of chequered shirt and skinny tie with slim jeans.
> Casual jeans and T-shirt.

Possible ideas for props include:
> Cleaning equiptment for extras,
> Instruments.
> Speakers.
> Lights.

Within the casting we want to include a member of our group so that a truely passionate performance can be given in our style. Other members of the band will consist of friends that we know and trust to turn up on time to shoots. The general look of the whole band will be similar to the characters we have researched.