MD Audience Research Evaluation / Results

Within the focus group that we held, a lot of potential ideas came up. One of the members of the group came up with an expansion of our original idea, where an empty venue slowly fills as the band perform the song. As a group we have seriously considered this idea but eventually disregarded it.

Without a doubt we feel that our audience research was vital, after playing the track and showing the group our preliminary task ideas were bouncing of the walls. Some members of the group also gave ideas for people to star in the video which has helped us as a group once again within the casting part of our production.

After showing the group our Brighton Preliminary Task, a large majority of the group made positive comments on some of the different shots used including the sped up crowd shots and 360 degree pans. We then handed out a questionnaire to the group, and it seemed as if after watching the preliminary task and listening to what i had to say about our ideas, people changed their minds in favour of having an entirely performanced based video.

Undoubtedly the questionnaire gave us more information about our target audience proving a useful tool.