Monday 14 September 2009

MD Reflection On Auteur Videos

http://www.youtube.com/watch?v=IrTB-iiecqk
http://www.youtube.com/watch?v=44LPYf5aTQc
http://www.youtube.com/watch?v=3Q30-2QpZVc
Auteur music videos help to remove the stereotype which is relevant to many mainstream videos that aim to simply advertise the band. What lies beneath an auteur video consists mainly of the layers of meaning. If the focused viewing audience is left thinking about the pictures and how aesthetically beautiful they were, the video can then begin to be considered auteur. The general look and feel of the video also helps to conclude whether it is simply an advert or if there is more to it, in the form of artistic vision. The dictionary's definition of 'auteur' reads 'a filmmaker who has a personal style and keeps creative control over his or her works'. This definition further proves the chosen two links above to slot into that unique category, and how the videos have a creative element that adds to audience perception and appreciation. The music videos challenge stereotypical video creation and take obvious visual risks that more than often prove to be effective. Accepted auteur videos gain publicity for the band as well as admiration and a positive public reception, proving that well thought out artistic auteur videos really do seem to kill two birds with one stone.

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