SD Track Response

1. Link to chosen track - http://www.youtube.com/watch?v=aDotHhFX67g

2. Genre of the track? - The genre of our chosen track 'Take off your Colours' is pop rock. It is easy to tell the genre simply by the instrumental element of fast paced drums and electric guitar, combined with powerful vocals. The use of crescendos throughout the song add to the pop feature giving the band more of a performance impact. When the fast drum beat is also present the audience are given more of a rock genre atmosphere.

3. High or lo fi video? - The song that we have chosen will more than likely be a high fi video. We feel that the mainly performance based element we are looking for will require this feature of professional video. Our idea for having an entirely performance based video came from background research on the genre where more often than not people failed to act out convincing story lines. Within our video we plan to have fast paced cuts along with using different effects and lenses to show variation and keep audience attention which will add to the high budget effect we are looking for.

4. Comparable videos - Strong examples of comparable music videos mainly centre around our chosen genre. Bands such as Lost Prophets and There for Tomorrow have videos that concentrate on a performance element, which we feel would work well within our production. Having bands that share our inspiration for performance based videos will help us within our creation for 'Take off your colours' as ideas and techniques can be adapted and institutionalised.
Lost Prophets - Rooftops http://www.youtube.com/watch?v=xbm97i3sOM4
There for Tomorrow - No More Room to Breathe http://www.youtube.com/watch?v=P4TD7qK4YS4&feature=fvst

5. Budget of comparable video? - The budget for the Lost Prophets video is fairly low in comparison to other high profile bands, which is yet another reason for us choosing a performance based style. The basic yet effective SFX used work well for the bands appearance even though the budget was kept to a minimum.

6. Outline of treatment - Our original ideas for our music video consist of it being completely performance based. Shot with precise camera angles and intense lighting, with certain special effects that will add to the authenticity of our band's performance.

7. Suitable locations? - The perfect location for our production would be in a studio, but obviously we realise that we may not be able to get hold of one. If this situation was to arise a basic inside location would suffice. We are relying on lighting to give our video a professional, glossy look so the use of spot lights are key.

8. What characters? - We also know that the casting of the video will be very important. We realise appearance, energy and character will undoubtedly shine through above all. The lead singer will be shot as the meat of the video, so he has to be of a younger age group along with that rock star image. The singer's grain of voice is that of a younger style which is also important within casting.

9. SFX? - Within our production we know that basic effects are key to professional video creation. We realise that filters and lenses will play a big part within the video along with extravagant brightness and contrast settings.

10. Employees? - As mentioned earlier, we realise casting is a vital part of production as appearance and energy is key. As for personnel behind the camera we feel that no one is needed apart from ourselves.