MD Technical Analysis

The music video that i have chosen to analyse each individual shot in detail is performed by 'You Me At Six', our chosen band for our production. Within the video there is a small narrative within the background which we will more than likely not include within our video, but all the performance used within the video is vital to our research.

This mostly performance based song consists of many different angles and shot lengths, mostly longer than a regular 'rock pop' music video. The music video consists mostly of two and three second performance shots, which is very different to other videos that we as a group have come across within our research. Personally i think these slightly slower performance shots with interesting angles work well within the specific music video, although very fast paced the track still fits in well with the different shots chosen for the video.

Within the music video visuals also play a big part within the angles and length of shots which are used. Without interesting visuals to complete shots, longer performance shots could seem pointless. Lighting and slow motion are used to keep audience attention which is very effective.

Frequent close-ups of the lead singer also help to give the band a certain representation. It is also important from an advertising point of view as close-ups help the audience to recognise the band which at the end of the day is necessary for simply selling records. There are also shots where a crane is used to make the music video seem slightly more professional rather than a still camera positioned on a tripod. This effect also helps the video to seem as if more is going on within the performance, a vital effect for professional music video production.

In conclusion i think that this video was a good choice for analysing as it is starring the band that we have chosen as well as focusing on a performance base. The shots used are effective and have helped us as a group to make further important decisions for our production. Personally i feel that lighting and stage presence also make a big difference between professional looking and low budget visuals, so if it is at all possible to get hold of any kind of strong lighting for our video it would enable a lot more of a professional look to our video.