> Within our music video production we tried to keep everything very modern and contemporary. The Digipak and Advertisement were both designed to appeal to the younger, teenage age group with their contemporary graphics and text.
> The authenticity of the performance was the key aspect of our music video, making it personal so the audience would feel a sense of para-social intimacy. This is then carried on to the Advertisement where the band is shown as a happy bunch, having a laugh. Teenagers can then relate to this and feel as though they are almost know the band members.
> Furthermore, the concentrated performance shots relate to the genre giving off a vibe that will further encapsulate the audience. The rock/indie feeling is spread throughout our music video production, helping to convey an image that is commonly given off in this certain genre. This offers consistency within our production again forming the band image.
> The band picture on the Advertisement as well as in the music video helps convey an image of the band members, making them seem youthful and a bit rebellious further reinforcing the common social myths of teenagers, being mischievous and generally larking about.
> Colours used in the Advertisement and especially the Digipak are attractive and vibrant showing how the band is modern-day and give off a joyful, adolescent mood. Even in the music video the lighting is red and blue showing more colour and therefore offering constistency within the production.
> In the Digipak the image used shows consistency throughout all the texts. The image represents a speaker blasting out colour which once again relates to the title of the song as well as showing youthfulness. This image of a speaker also reflects performance which is a constant theme in the video.
> During the production of the Advertisement, we adjusted the contrast of the band picture which directly relates to the video where image control effects are adjusted throughout.
> Within the "You Me At Six" production, we knew that consistency and continuity would be vital for a passionate and believable set of texts. Colour and band image is a constant theme that appeals to a younger age group as well as the older public purchasing it for family members because they can appreciate an authentic, non-offensive rock band.
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