> When looking at Goodwin's Critical Framework we are able to deconstruct and analyse music videos with alot more detail. One example of 'features to look for' is genre characteristics. I feel that within our production such aspects as masculinity within a rock group and long hair on males conform to these genre characteristics. Another example of genre characteristics within our music video is the clothing, chequered shirts, jeans along with ties and scarf set up our band for audience interpretation.
> In our production rebelious connotations once again back up an ideological discourse vital to our performance video. Although our video consists of a male group there is no aspect of sexuality involved, it is obvious to the viewing audience that the group are friends enjoying a passionate performance.
> Another aspect of Goodwin's Critical Framework is the relationship between lyrics, music and visuals. Within our music video we knew lip syncing would be key in making a believable yet passionate video.
> Variety in shots and angles once again is vital for a proffesional looking music video. Within the production of 'Take Off Your Colours' i think that we have included a strong variety of different shots which keeps the audience interested in the performance.For example low anlges, long shots, mid shots, and pans.
> Intertextuality s one aspect of Goodwin's Critical Framework that sets the 'You Me At Six' prodction aside from other videos. The fact that it is entirely performance with a few shots of the band playing in the stands makes it different and stand out from other music videos. Simple effects such as cross cutting also help the video to become more independent infront of similar genre music videos.
> When looking into the semiotics of our music video it seems appropriate to look into the band sitting in the stands. There seems to be some form of hidden meaning behind this obvious close relationship between the members. It shows a familiarity with the location which is also re-inforced by the introduction and ending of the music video. The lighting connotes a different kind of performance. When the spot light comes down on the lead singer it could be interpreted as respresenting individuality which adds to the way in which the audience perceives the band.
> Strong filler shots also play a big part within the production, not forcing the performance onto the audience but keeping a strong and passionate band rehersal interesting.
> Angled shots are also key within a performance video and i feel that the production completes this aspect. Repition of shots is undoubtedly effecting an audience's attention. The 'You Me At Six' video keeps an audience on it's toes by using different speeds of shots aswell as angles.
> In production we also knew from research that layered shots of a lead singer singing in front of a drummer also keeps an audience interested. Throughout the video we keep this layered effect throughout of each different band member with something going on in the background whilst they play their instruments.
> Within the 'You Me At Six' production brightness and contrast also plays a big role along with a black and white narrative of the band playing in the stands. This difference in style of shot gives the audience once again more variety and keeps attention on the video.
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