>Audience feedback is a very important part of our ‘Take Off Your Colours’ production. It is important to know whether or not the audience believe the performance is authentic.
>The target audience of our music video is a younger age group of 13-21 and also the older generation who will be wanting to buy an honest, energetic album for a youngster.
>It is not just the video that has to be seen as authentic. It is important for the digipak design as well as the magazine advertisement to be seen as professional. The more professional these designs look the more likely it is to catch someone’s eye.
>Some of the positive feedback we received consisted of –
-Strong black and white image control effects boosts authentic performance.
-Good Angles on guitar and drum kit.
-Use of narrative promotes a happy band for passive audience.
-Cross fades when spotlight effect is on, makes for a passionate performance.
-Good range of shots and angles.
-Colourful – Good use of brightness and contrast.
-Strong acting makes for a believable performance.
-Consistent editing – Good lip synching.
>We also received a positive response to a question we believed to be one of the most important – Would you watch the video again? For this question we received a one hundred percent ‘Yes’ result.
>We decided on using printed out questionnaires and handing them out to people as it made our lives easier as we received them back a lot quicker for analysis.
>During the rough cut viewing we received some negative feedback including the fact that our visual introduction was too long. We corrected this straight away, and understand that it has made a big difference to our final product.
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