SD Evaluation Question 4

How did you use media technologies in the construction and research, planning and evaluation stages?

> During our music video project, we used many different media technologies to create our texts. Web 2.0 was the main influence when researching different rock/pop bands to see the conventions within their music videos, digipaks and adverts.

> The website Blogger.com allowed us to create our own blog and display the research we had done and everything we had created. We could then write comments on each others posts, talking about how we can make adjustments to our own music video to fit the conventions of typical rock/pop music videos.

> Youtube was also a very important aspect of research, as we could search for rock/pop bands music videos giving us ideas for our own and how the styles change throughout the music video industry. We could then embed these clips into our blog showing what kind of music videos would suit our song.

> Another way Youtube came in handy, was that we could upload our own videos onto it allowing the public to leave feedback which we could then take into account for our music video.

> Television was another media that let us study music videos, on channels such as MTV where there is constantly music videos being shown. Other channels such as Kerrang gave us a more precise look on rock music videos rather than just the mainstream music.

> For creating the Digipak and Advertisement we used Adobe Photoshop which lets us create the exact image we were thinking of in the first place. Making different layers for each image and text allowed us to design our perfect image.

> Adobe Premiere was the only program we used when editing our music video. It allowed us to capture everything we had filmed the allowed us to cut the clips to make the continuity perfect using the timeline. We were then able to change the brightness and contrast and also add effects such as dip to black.

> Microsoft Publisher was finally used to set the layouts for the Advertisement and also creating a booklet plan for the Digipak designs. We could then change it to the appropriate sizes for the magazine advert and digipak.